Key Takeaways
- Be cautious of promises that sound too good to be true.
- Verify licenses, references, and track records.
- Never sign under pressure without your attorney reviewing the documents.
Mendy's Original Take
From the Mendy Realty archive, first published by Mendy Lipsker.
A lot of people want to be in the real estate business, but they are coming into the business with the wrong information. A lot of them are going out there offering properties that they can’t really deliver because they are not in touch with the owners or people controlling the properties. The offer ends up being a waste of time for not only the agent/broker, but for the other people involved.
If you’re going out there and offering something you can’t deliver, how does that make sense? It doesn’t help you make a living and it won’t make you rich. You need to make sure you deal with the right decision makers or the property will not sell. If you are talking to the right people, the sky’s the limit. If you are talking to the wrong people, everyone loses.
When I sell a property, and I’m not representing the property directly, I let the prospective buyers or investors know that. This way they have a choice. Do they want to pursue this and find out if it’s deliverable or not?
One of the beautiful things about real estate is that people can work together, but that can only happen if they are honest and transparent on everything. Wasting their own time, and other people’s time, doesn’t make sense for anybody. If you do that you are going to lose trust and end up in someone’s black book.
2026 Brooklyn Market Snapshot
Brooklyn prices kept rising in 2026 while fewer homes came to market, giving well-prepared buyers and sellers a clear picture of where value sits.
Median sale price by neighborhood, Q3 2026
Neighborhood medians are for Q3 2026.
How To Protect Yourself
Verify credentials
Check that brokers and agents are licensed in New York.
Ask for references
Talk to past clients.
Take your time
Do not let pressure push you into a decision.
Common Questions
How do I check a real estate broker's license in New York?
The New York Department of State offers a public license lookup.
What are red flags in a real estate deal?
Pressure to sign quickly, unrealistic promises, and reluctance to put terms in writing.
Related Reading
Talk To A Brooklyn Broker
Buying, selling, or investing in New York real estate? Start with a direct conversation.
718.751.0738Market figures compiled from public records and published market data. Information is believed reliable but not guaranteed and should be independently verified.
