Key Takeaways
- Honest pricing and disclosure build long-term trust.
- Brooklyn is a neighborhood business where reputation travels fast.
- Principled brokers earn repeat clients and referrals.
Mendy's Original Take
From the Mendy Realty archive, first published by Mendy Lipsker.
Principle: Guiding sense of the requirements and obligations of right conduct (Dictionary.com)
Whoever knows me or deals with me knows that I'm a straight talker. I will tell the truth, even though the truth sometime hurts and people don't want to hear it. Unfortunately, for those who like to speak the truth, there's a price to pay for being honest and calling someone out when they do something wrong.
In many cases, people will come back later and thank you for being honest and saying the truth, even though it's extremely painful and sometimes creates conflict. However, not saying the truth will create much greater conflict and longer lasting pain.
I really have this way of life where I try to be a person of principle, honest and straightforward. When I see someone doing something wrong, I will call them on it, whether they are my best friend or a work colleague with whom I make a lot of money.
Being a person of principle, you have to use your brains and be a light to people, at times. They know you are going to call them out on something that's wrong, or give them advice. At the moment, they might hate you for the advice because it is not what they want to hear. They want and hope that you will say something else, because they want the truth to be formed in a certain way. At times, the truth is not what we want it to be.
2026 Brooklyn Market Snapshot
Brooklyn prices kept rising in 2026 while fewer homes came to market, giving well-prepared buyers and sellers a clear picture of where value sits.
Median sale price by neighborhood, Q3 2026
Neighborhood medians are for Q3 2026.
Principles That Build A Lasting Business
Be honest about value
Give owners a realistic price, even when it is not what they hoped.
Disclose fully
Share what you know about a property, good and bad.
Keep your word
Deliver on every commitment, big or small.
Common Questions
Why does integrity matter in real estate?
Deals depend on trust between buyers, sellers, and brokers. Integrity leads to referrals and repeat business.
How do I choose an honest broker?
Look for local experience, references, and a track record of realistic pricing.
Related Reading
Talk To A Brooklyn Broker
Buying, selling, or investing in New York real estate? Start with a direct conversation.
718.751.0738Market figures compiled from public records and published market data. Information is believed reliable but not guaranteed and should be independently verified.
